[PDF] Download ñ E-commerce : Créer et animer sa boutique en ligne | by ☆ Jean-François Detout

E-commerce : Créer et animer sa boutique en ligne By Jean-François Detout Vous souhaitez russir votre projet e-commerce ? Comment vous dmarquer parmi les 200 000 sites marchands actifs que compte la France ? Comment fidliser vos clients de plus en plus volatils ? Comment communiquer avec les spcialistes du langage informatique ou les webdesigners ? Comment vous positionner face l'essor du m-commerce, des places de march et des points de vente connects ? Cet ouvrage vous offre une vision transversale du march et de ses best practices, que ce soit du point de vue stratgique, juridique, logistique, technique ou marketing. Vous y dcouvrirez toutes les tapes de conception d'un projet e-commerce ainsi que les meilleurs outils pour dvelopper votre site et votre communaut. A sa lecture, vous vous familiariserez avec le rfrencement, le traffic management, le Web analytics, l'UX Design ou encore le marketing relationnel. Vous apprendrez matriser les outils de conception, de communication et de monitoring qui vous aideront optimiser votre visibilit en ligne, amliorer votre tunnel d'achat, augmenter votre taux de transformation ainsi que la fidlit de vos clients. Enfin, ce guide vous propose toutes les cls pour apprhender ce march en pleine mutation et russir votre projet e-commerce.

      • Title: E-commerce : Créer et animer sa boutique en ligne
      • Author: Jean-François Detout
      • Page: 256
      • Format: Broché
      • ISBN: 2311622013
      • Publisher: VUIBERT
      • Release:
      • Language: Français

About Author:

Jean-François Detout
Jean-François Detout Is a well-known author, some of his books are a fascination for readers like in the E-commerce : Créer et animer sa boutique en ligne book, this is one of the most wanted Jean-François Detout author readers around the world.

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E-commerce : Créer et animer sa boutique en ligne

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  • [PDF] Download ñ E-commerce : Créer et animer sa boutique en ligne | by ☆ Jean-François Detout
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